To be successful, you have to use each day as an opportunity to improve, to be better, to get a little bit closer to your goals. It might sound like a lot of work—and with a busy schedule, next to impossible. But the best part is, the more you accomplish, the more you’ll want to do, the higher you’ll want to reach. So as long as you have the hunger for success, you will always have the power within you to achieve it.
Use your ambition, drive and desire

In a way, it’s somehow true. You know, you can’t fully understand love unless you get your heart broken, it’s the same rule when you can’t write, paint, sing or picture all those terrible and sad and greedy and painful scenarios surrounding the human nature until you experience it yourself. Or at least
be a very observant student.

As a brand, we are conceptualized to celebrate the journey of the hassles and already attained success maybe. Celona’s latest “TheDissident” campaign seeks to personify the search for ambition, achievements and inner drive while pushing the limits of one’s own potentials which goes a long way to paint pictures of the limitations society impose on the average survivor of the 21th century. but also won’t shy away from celebrating winners who sailed through to shore, even with all the odds lined up against them.

These campaign documents the journey of mavericks through different scenarios and views, fearlessly conquering their goals. This leading men and women played by the everyday average survivors.

Ravij Chopra

We kick off with the first edition where an Indian photographer Ravij Chopra, a multi-talented
freelancer and entrepreneur who even after amassing significant success, exhibits a merciless drive to
achieve more; yet generously shares the spotlight when he receives his dues. He sits in his studio
trying to make good art, focused on painting pictured of daily convictions gotten from his immediate

Natasha Bodley

Britain is home to a few of my favorite entertainers, footballers, poets, writers, entrepreneurs like
Cris Morris the very unpopular poet, Rahim Sterlin that great footballer who we all love to hate but the
focus in this project would be a ‘wildfire’ in the United Kingdom, Halifax, West Yorkshire to be precise.
Natasha Bodley who would say all she sees in herself is a misunderstood individual with a reckless
behavior of maintaining consistency, prone to addictions and depression and all that kind of stuff
because she is human but chooses to stay sane still, ensuring she gives her little girl the best of
the life she herself never enjoyed. Though the journey of this protagonist, a special person and also a
single mother.


Rapper and entrepreneur; Jesay Folarin would also be joining “TheDissident” campaign to also paint a
picture of the inner-drive that pushes the average youth in the direction of extraordinaire and pursuit
for perfection.
The campaign personifies the story of those who strive and strive some more just to ensure they are not just successful beyond only material wealth. The campaign seeks to speak universal truths about those who are determined and love the thrills derived from there given journey of chasing their goals, having an inner clock ticking always signifying they can’t rest on their laurels.

…and just like Authour Jenifer Irwin, there are numerous examples of writers, authors, fashionistas whose lives were even worse and tougher than we all thought because of how beautiful and almost perfect their lives has become with their art as the major tool to survival.
But the simple fact is that when a pursuit is guarded by principles a result is sure!
she would always suggest you enjoy the moment and continue to create raw vibes instead of artificial euphoria that can’t be gotten from any other source except it’s coming from you.

Art is a means of escaping oppression or fighting against it. But you don’t have to experience oppression in order to write about it, in order to make a stand. In the end, it all comes down to our
own capability to understand and analyze life.

The mind of a deep thinker or complete rubbish; it all boils down to perception and points of views.

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